The distinctive logo of the Arab American Women's Business Council (AAWBC) was the creative work of Nigerian-born fine artist, graphic designer, actor and model Lasbrey Nwachukwu. When he accepted this challenge to depict the new organization in a unique and memorable way, he researched the Arabic word for woman. In its colloquial form, marrah, and formal form, imraah, the characters of the word gave Lasbrey creative inspiration. He stylized the letters and placed them on a field of blue.

This is how he explains his inspiration for the color and the shape of the background:

Calm and Cool - Blue is calming. It can be strong and steadfast or light and friendly. It is a natural and universal color, from the blue of the sky to the blue of the sea.

Culture of Blue - In many diverse cultures, blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away.

Blue in the Corporate World - Blue conveys importance and confidence without being somber or sinister. Long considered a corporate color, blue (especially darker blue), is associated with intelligence, stability, unity, and conservatism.

The Shape of the Background, a Seed - Anything that can be sown; that from which anything springs; the glowing seed symbolizes new opportunities and new beginnings.


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AAWBC | 22952 Outer Drive | Dearborn, MI 48124 | (313) 277-1986 | email: info@aawbc.org


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